In a digital reality where change represents a daily challenge, it is not easy to predict the future of business, however, BDO Digital services help our clients transform their business and overcome such challenges.
A digital transformation is an approach, in which using technology and information in a secure environment the four key elements of an organization are transformed – business processes, products, company culture, and customer relationship channels so that your company is in line with modern market challenges and gains a competitive advantage.
The use of modern technology opens up new opportunities and ways for business development in day-to-day operations or at the customer relationship phase. Cloud and mobile technologies, RPA (robotic process automation), IoT, Ai, and machine learning – these are the technologies that have made significant changes in the modern business environment and have become the fastest way for companies to gain a competitive advantage.
Data is the key to improving each and every aspect of your business participating in decision-making process. Making sure your data is fully in order is critical for your digital transformation journey. As a result of the transformation, businesses should acquire data-driven strategy and management capabilities.
One of the major challenges of the digital world and digital business is cybersecurity so no matter what process or product you plan to transform – the foundation of digital transformation is to create a protected and secure environment. The goal of cybersecurity is to protect the organization from all known and unknown cyberattacks, and to proactively detect, deter, or eliminate attacks at an early stage to minimize damage.
As important as having the right strategy for the company is, people and culture are equally critical since they are what constitute the company and create a product or service. One of the most important elements of digital transformation is employees. Transformational changes require the introduction of a modern workspace culture in the company, the development of Lean and Agile approaches, and the culture of cyber hygiene.
Using digital transformation and technology, the company should promote the full use of employee capabilities, the development of creative thinking by optimizing routine tasks and processes.
Companies are increasingly using resources to improve customer relations and service quality. Today the customer is used to comfortable digital service delivery that makes it easier for them to communicate with your business while giving you the opportunity to get to know the customer better and improve the service through the customer journey.
Data, constant communication, and feedback – are three important elements of data-driven marketing for which the company needs the introduction of marketing technologies (Martech) and marketing vision based on modern data in the company.
Organizing, transforming, and automating processes within an organization is already vital to modern companies. Through technology and optimization methodologies, the company acquires new opportunities, processes are improved, errors and mistakes are eliminated and a process-oriented approach is introduced in the company.
On a highly competitive market, it is especially important to transform your products or services on time, properly analyze your product and service delivery channels and take strategic steps to stand out in white noise.